Spend enough time on Twitter and you’ll start to discern patterns in the scrolling chaos that feels a little like the internet’s id: the grudges, the feuds, the wet-brained political chatter, and the general flatulences tooted out by otherwise smart people. In other words: the state of play on the board. (As the editor Willy Staley might point out: there is a type of tweet for every type of guy.) While much of Twitter’s utility is derived from its function as an echo chamber — and while a lot of the fun comes from seeing just how large your favorite prominent person’s blindspots are — the best stuff on the site comes out of people using the platform as it’s intended to be used, which is to say, as a broadcasting tool. There is a category difference between the kinds of tweets cranked off into the internet’s roil of human emotion and the ones that are intended as Teachable Moments or Pearls of Wisdom. It’s in this la...